We live in a world that is half illusion, half reality. Half of what we take as life is made up of constructs. Private property, status, success, conflicts, competition, businesses, brands, and zero-sum games. Game Theory, Laws, and Recipes. Humans create concepts and pretend that they are fundamental reality. The truth is half of the things around us were invented by us and only exist because we perpetuate their existence by considering them as fact. The only law of the universe is the law of physics. Everything else are just suggestions. -Elon Musk Everything around us was made by people no better than us. -Steve Jobs The world is a very malleable place. If one goes after what they want with maximum effort, most things can change. Most humans have the capacity to exert at least one of their visions in this world if they were to make that their sole life purpose. However we choose not to because we are distracted by vanities and distractions in ...
I feel that I have entered a new chapter of my life. My upbringing was act 1, and my introduction into business was act 2, then my transformation into a SAAS entrepreneur is the beginning of my act 3. Act 1 was around 25 years, act 2 was 5 years, and now I have spent about 6 months as a SAAS entrepreneur. I feel that a lot more time has passed than it actually has, but yeah it's quite a lot of work. The difference with the airbnb business is that, with airbnb it's limited by things such as physical space and time, for the SAAS business, there's no such limitation. I can put into it as much time and effort as I desire. In the airbnb business, the business is determined by how many rooms I have and how much time has passed. How much work I put into it did not change the revenue. Whereas in this business, if I put in 100 hrs instead of 10 hrs into an app, I would see the difference in revenue. And I believe I met my technical co founder so I'm excited about that. It...
Like peanut butter and jelly, marketing goes hand in hand with whatever business you're selling. In today's information age, marketing has been hyper-charged by constant connectivity. Users are on their smartphones all day while being exposed to advertisements. Even if one wants to listen to his favorite podcast, he can't finish the episode without going through embedded advertisements throughout. You could have one of the best products in the world, an iphone, and it will not sell at all if no one knows about it. Sure, word of mouth is a powerful thing, but how can one buy a product if he is not aware of its existence? Great product helps with the price per unit and conversion, marketing helps with the exposure. price (great product) x conversion rate (great product and marketing) x impression (views on the product, marketing) = revenue or simply product x marketing = revenue And great marketing is to maximize impression with the same budget. You want both great ma...
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